BRAND STRATEGY, DESIGN & CREATIVE SERVICES
THE BEAUTY BAR
ELEVATED. CLEAN. ELEGANT.
Three key words Adriana used when she described what she wanted her brand to emulate. The beauty bar brand refresh was needed, as Adriana wanted her logo to match what her vision and values were for her business.
I pulled inspiration from her love of rose gold - wanting to step away from the previous bright pink she used. Black and a gradient rose gold paired together gave the brand an elevated look. Along with the simplicity of the user of two Bs, and typeface chosen gave us the clean look Adriana was envisioning.
The logo was also created with the intention of multi-use, and being leveraged for her new endeavor - BB Academy of Cosmetology, ensuring consistency between the two businesses. Adriana’s passion does not go unnoticed, her desire to help others feel comfortable in their own skin, enhancing their beauty, as well as the passion to teach others, provide a community of knowledge sharing and learning. Adriana is truly remarkable and it was a pleasure to work alongside her on The Beauty Bar brand refresh.
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Logo use across business cards, social media graphics, marketing materials and designed images for use on website.
